Getty Images/Ringer illustration NBC appears to be getting back into the NBA business. There is something about the sports streaming age that has made many pine for an older era of basketball broadcasting on network television. You're an NBA fan. Or you're a media professional who knows the name Mark Lazarus. Maybe you're both. Recently, you've found yourself humming "Roundball Rock." You've pictured Michael Jordan switching hands in mid-air in the Finals. You've devoted a stray thought to Ahmad Rashad. This is normal. Well, pretty normal. It means you're thinking about the NBA on NBC. NBC and Turner are fighting for the final piece of the NBA's media rights package. According to my boss, commissioner Adam Silver may have already decided to make NBC a winner alongside ESPN and Amazon. There's a footrace to write the best and meanest thing about David Zaslav, the CEO of Warner Bros. Discovery, Turner's parent company. Zaslav will either overpay to continue Turner's 35-year NBA run or hand the rights back to NBC. I say this as someone who feels NBA on NBC nostalgia: it's a funny thing to be nostalgic about. NBC's NBA run lasted 12 years—half the time Charles Barkley has been on...
NBC’s NBA Nostalgia Play
May 16, 2024 at 3:50 AM
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